LodestoneSystems
Case Study

Timberfell

A Kawartha Lakes business running five service lines (tree care, bleacher rentals, waste bins, portable storage, and construction fencing) with no web presence and no way for anyone outside their word-of-mouth network to find them.

Industry

Tree Care, Rentals & Storage

Location

Kawartha Lakes, ON

Pages Built

108 targeted pages

Results

Regular inbound leads

timberfell.ca
Timberfell Tree Services Desktop Website
Timberfell Tree Services Mobile Website
Optimized

The situation

Timberfell had been running for years on word of mouth. Good reputation locally, but nothing online. They offer tree care, bleacher rentals, waste bin rentals, portable storage units, and construction fencing (five separate service lines), and none of it was findable.

Someone in Barrie looking to rent bleachers for a community event had no way of knowing Timberfell existed. Same for contractors needing a bin or a sea can. The business was invisible to anyone who didn't already know the name.

"Five service lines, years in business, zero web presence. Anyone who didn't already know the name couldn't find them."

What we built

We built 108 pages targeting every service and every town in their coverage area. Not one generic homepage — a specific page for "bleacher rentals in Barrie," another for "tree removal in Bobcaygeon," and so on across the whole region.

The automated side (missed call text back, instant lead alerts, review requests) runs in the background. If someone calls and nobody picks up, they get a text from the business within seconds.

108 targeted pages

Service + location combinations across Kawartha Lakes and surrounding area.

Full region coverage

Lindsay, Fenelon Falls, Bobcaygeon, Barrie, Peterborough, and more.

Automated follow-up

Missed calls get a text back in seconds. Every lead hits his phone directly.

The Outcome

The contact form now fires roughly every three days. Bleacher rental inquiries started coming in (people finding those specific pages and reaching out), and a number of those have converted to actual rentals.

Calls for bin rentals and sea cans picked up too, from people who had no idea the option was even available locally. The owner reports a significant increase in sales overall and is very happy with how it's running.

A note on results

We're not going to promise every business gets the same outcome. Timberfell had good services, a real service area, and offerings people were actively searching for. That's a big part of why it worked. What we can promise is that the system gets built right and runs the way it's supposed to.

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